WMAX Rebrands As '96-1 Max FM'
March 21, 2007 at 9:47 AM (PT)
CLEAR CHANNEL Adult Hits WMAX/GRAND RAPIDS has been "rebranded" as THE NEW 96-1 MAX FM. Sister AC WOOD PD TIM KIESLING adds PD duties for WMAX and tells ALL ACCESS the station will be offering 52 minutes of music each hour and two-minute commercial breaks.
The former jockless variety hits station now has "limited personality influence," with some of the new voices heard on the station including TODD MICHAELS, HOLLYWOOD, TONY TRAVATTO and "DOUG On Demand." Check out the website at www.961maxfm.com.