MIW Study: Women In Radio Leadership Posts Show Little Progress
March 21, 2007 at 2:08 PM (PT)
According to the latest Gender Analysis Study released by the MENTORING AND INSPIRING WOMEN IN RADIO group (MIWs), out of 10,612 radio stations, only 1,628, or 15.3%, have women GMs at the helm, up from 1,457, or 13.7%, in 2003.
The top 100 markets show slightly better results for women: In 2006, 16.1% of stations in these markets were managed by women, compared to 14.8% in 2003. "But these ratios and this practically imperceptible growth rate, whether for the top 100 markets or for the industry as a whole, prove that the glass ceiling is still there," commented MIW spokeswoman JOAN GERBERDING, "and in some cases it’s getting thicker."
These ratios and this practically imperceptible growth rate prove that the glass ceiling is still there -- and in some cases itâ??s getting thicker.
While women have slightly better management opportunities in the 120 groups that own 12 or more stations -- 18% of all GMs in 2006 -- the ratio is down from 19.6% in 2005 and 18.5% in 2004. There were just 246 women GMs last year in these groups that collectively own 4,952 stations.
The largest groups show declines compared to 2005: CLEAR CHANNEL (1,173 stations) is above average for 2006, with 20.8% women GMs, but down from 23.8% in 2005. The next five largest groups, totaling 948 stations, list 13.7% women GMs, well below the average and down from 16.4% in 2005. Among these large
groups, ENTERCOM (27.3%) and CITADEL (22.4%) are well above average, but CBS (14.1%), CUMULUS (8.3%) and SALEM (2.9%) bring the average down. CUMULUS, with 339 stations, lists only six women GMs; SALEM, with 102 stations, lists just one female GM in 2006.
The nine groups owning 50 to 99 stations (a total of 628 stations) average 20.3% women GMs. The 17 groups that own 30-49 stations (642 stations) average just 15.9% women GMs. Nearly one-third of the groups that own 12 or more stations (39 of 120 groups representing 732 stations) list no women GMs in 2006. Several groups owning 20 or more stations have not listed a female GM in five years: NEW NORTHWEST, BACKYARD, EAGLE, LOTUS, MIDWEST FAMILY and ROBERT INGSTAD.
"After analyzing and publishing these gender numbers for the past seven years, we are all too aware that not a whole lot has changed pertaining to the gender of our industry’s leadership," added GERBERDING. "We serve a diverse community. It's good business -- as well as our legal obligation -- to reflect that diversity in our station leadership positions."
Additional 2006 Gender Analysis detail, including station-by-station summaries, will soon be posted at www.radioMIW.com.