Edison And Arbitron Release Podcast Research Study
March 22, 2007 at 7:12 AM (PT)
EDISON MEDIA RESEARCH and ARBITRON have released the 2007 edition of The Podcast Audience Revealed, offering new data on podcast consumption, the growth of the platform and key demographics of podcast listeners. You can download the presentation, originally given at the Corporate Podcast Summit in LONDON, here.
One of the significant findings of this year's study was the fact that while awareness of podcasting increased dramatically, the actual behavior only managed a slight increase over last year.