Ecast Launches Touchscreen Music Service
March 22, 2007 at 10:41 AM (PT)
A high-tech, interactive form of place-based advertising is giving advertisers a new way to access a tough-to-reach demographic: young men 21 to 34. The ECAST touchscreen music service, which is available in 10,000 bars and nightclubs across the U.S., is noticed by more than three quarters of bar patrons, according to a survey conducted by ARBITRON.
"Our research found that ECAST is a targeted and effective way to reach consumer influencers and trendsetters. ECAST users are the first among their family and friends to try new products or services and wield a tremendous amount of influence over the purchasing decisions of those around them," said ARBITRON Product Mgr./Custom Research DIANE WILLIAMS. "In fact, ECAST delivers over twice the concentration of 21-34-year-olds compared to less targeted, general consumption, mass media."