This Week's Merge: What People Want Most From Social Media

Lewis

LORI LEWIS MEDIA President and MERGE author LORI LEWIS discusses the five key areas from META’s study on the thoughts and behaviors of users on their platforms like FACEBOOK, INSTAGRAM, MESSENGER, etc.

1. Acknowledging the audience (while still so sorely overlooked) is a differentiator.
2. A positive experience with a brand can often matter more than brand quality itself. (That’s amazing!)
3. People want to learn about what’s going on in their local communities.
4. They also want to get to know public figures better via social media.
5. And mostly: People want to feel a part of something.

Get the details from LORI LEWIS about "What People Want Most In Social Media" in this week's MERGE column, which is designed and written to help assist the radio and record industry in the social and digital space. Let us know how we can get the structure going and help study what’s working so you’re on your way to a meaningful and memorable social brand. We help brands do so every day. Reach out to LORI LEWIS, here, or anytime on FACEBOOK, INSTAGRAM, LINKEDIN or TWITTER.

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