Pappas Reviews Spanish-Language Options, May Sell Two TV Stations
March 27, 2007 at 5:51 AM (PT)
PAPPAS TELECASTING COS. is considering the sale of its Spanish-language network AZTECA AMERICA-affiliated TV stations in LOS ANGELES and HOUSTON as part of the company's strategic review of its six Spanish TV stations. PAPPAS has hired MEDIA VENTURE PARTNERS to explore the sale as well as possible new joint ventures or strategic alliances to expand the company's presence in Spanish-language media.
The company launched AZTECA AMERICA in 2001 with MEXICO's TV AZTECA network, but a falling-out between the partners led to TV AZTECA taking over the U.S. network and leasing PAPPAS' stations, including KAZA-TV/AVALON-LOS ANGELES and KAZH-TV/BAYTOWN-HOUSTON, an arrangement that drew a license renewal challenge from NBC UNIVERSAL, which owns rival Spanish-language network TELEMUNDO as well as Spanish independent KWHY-TV/LOS ANGELES.
PAPPAS owns two radio stations, Talk KTRB-A/SAN FRANCISCO and KMPH-A/MODESTO, as well as 27 TV stations.