National Rollout Of RadioNews Corp. Sales Program Set
March 27, 2007 at 10:42 AM (PT)
RADIONEWS CORP. is rolling out the sales program initially launched in AUGUST 2006 in a select number of markets to the top 300 radio markets on an exclusive basis. The program allows salespeople to offer advertisers a choice of 38 "On Demand" :30 weekly features in categories covering Sports, Finance, Business, Health & Fitness, Entertainment, US & World News, Technology & Science and Lifestyles; each :30 feature is produced and updated every week with current news and information. Combining the :30 feature with an advertiser's :30 message allows the station to insert the special creative into a regular schedule of :60s.
RADIONEWS CORP. Pres. DEAN SANDERS explained, "When we initially showed this program to station management teams around the country, we were often told that they had never seen a program quite like ours. Well, nothing affirms a program quite like success, and it’s great to be involved in the success our station partners are currently experiencing. Our industry is pretty much under siege from the onslaught of new media opportunities being presented to radio advertising clients. To that end, we designed this program to give our station partners a competitive edge and ultimately improve results for their advertising clients."
For more info, contact SANDERS at email@example.com.