Ringtone Market Down Overall, But Country's Up
March 28, 2007 at 5:54 AM (PT)
THE ASHLAND CITY TIMES reports Country singers and their record labels may not have been the first to peddle hit songs as cell phone ringtones, but slow and steady growth could end up paying surprising dividends for NASHVILLE's MUSIC ROW.
A new forecast estimates an 8% drop in overall ringtone sales to $550 million in 2007, according to BMI (NET NEWS 3/27). But in NASHVILLE, and for country artists and their record labels, the news is not nearly as bad.
JAIMEE MINNEY, a spokeswoman for M METRICS, a mobile technology research firm in SEATTLE, said country music ringtones are posting gains while national sales for all genres combined fall. Helping boost country numbers are more purchases by women and adult males, MINNEY said.
Read the full article here.