Viacom Announces Mobile Media Partnerships
March 28, 2007 at 6:51 AM (PT)
VIACOM unveiled several new partnerships and programming developments across its mobile media offerings, announced today by Pres./CEO PHILLIPE DAUMAN, during his keynote address at the CTIA Wireless 2007 Conference.
DAUMAN said, "Wireless is an integral part of VIACOM's strategy of staying deeply connected to our audiences wherever they are and allowing them to consume our content however they wish -- no matter what the platform. As a leading provider of video programming on the handset, VIACOM has the unique ability to leverage our global experience to experiment, innovate and define the cutting edge in mobile digital entertainment."