EMI, Nokia Sign Global Marketing & Content Agreement
March 28, 2007 at 10:27 AM (PT)
EMI MUSIC and NOKIA have announced a marketing and content agreement in which EMI artists, beginning with CAPITOL MUSIC GROUP artists LILY ALLEN and RED JUMPSUIT APPARATUS, will be featured in NOKIA's Flagship Store locations worldwide, as well as NOKIA's Experience Centers, theater locations and certain NOKIA music-related websites across NORTH AMERICA. EMI will be the exclusive major label provider of music content for the retail program, and new content from its artists will be added and featured every 60 days.
"With the proliferation of music-enabled phones, more people are using them not just to talk, but to listen to, discover and buy music," said EMI MUSIC WORLDWIDE head of digital BARNEY WRAGG. "We're happy to be working with NOKIA because so many of our goals are aligned, and we expect that our artists will benefit from global exposure and the chance to be heard among the millions of fans who use NOKIA's cool new handsets."