RL Select Debuts In January '07 Arbitron/comScore Online Radio Ratings
March 28, 2007 at 3:04 PM (PT)
RONNING LIPSET RADIO today announced the formation of "RL SELECT," a network of elite independent stations that are measured by ARBITRON. The RL SELECT network is launching with GOTRADIO (www.gotradio.com), BIG R RADIO (www.bigrradio.com) and 181.FM (www.181.fm). RONNING LIPSET, which also represents AOL RADIO, YAHOO!’S LAUNCHCAST and LIVE 365, is exploring a limited number of other independent stations to join RL Select in the coming months.
"We have created the RL SELECT network as a response to advertisers who have expressed interest in reaching even more online radio listeners but who need reliable audience measurement data to make educated buying decisions," co-managing partner ANDY LIPSET. "We are proud to be introducing RL SELECT and to be giving stations such as GOTRADIO, BIG R RADIO and 181.FM the rare opportunity to be tracked by ARBITRON."
Meanwhile, RL SELECT debuted in the ARBITRON comSCORE ONLINE RADIO RATINGS for JANUARY 2007 with more than 700,000 cume listeners per week. Here's a look at JANUARY '07 12+ Cume for all five networks (MONDAY-SUNDAY, 6a-mid):
YAHOO MUSIC/LAUNCH -- 2,098,900
AOL RADIO NETWORK -- 1,448,300
CLEAR CHANNEL ONLINE -- 1,176,300
LIVE365 -- 786,200
RL SELECT -- 712,000
The weekday 12+ AQH for all measured online radio networks for JANUARY was 812,100 people (MONDAY-FRIDAY, 6a-7p.)