Bustos Flips 'Zorro' Stations To 'Ke Buena' In Yakima
March 28, 2007 at 2:27 PM (PT)
BUSTOS MEDIA today changed its only non-network stations -- KZML, KZTA & KZTB/YAKIMA -- from Spanish "ZORRO" to its syndicated Regional Mexican "KE BUENA" network, which is also currently heard in SACRAMENTO; MODESTO; YUBA CITY, CA; and BOISE.
BUSTOS MEDIA Pres./CEO AMADOR BUSTOS said, "We are very pleased to expand the footprint of this outstanding format. KE BUENA is a market leader with its lineup of outstanding on-air personalities."