Phil Brown, Debbie Durben Launch 'Focus 360' Marketing Firm
March 28, 2007 at 3:50 PM (PT)
FOCUS 360 LLC -- a new company focused on developing multi-platform marketing programs for advertisers -- announced its official launch today. The NEW YORK-based company consists of four integrated divisions -- LocalFocus (formerly REGIONAL MARKET RADIO), DigitalFocus, MulticulturalFocus and NationalFocus -- offering a range of services including media representation and placement, media technology solutions, and integrated content development.
PHIL BROWN, former President of INTEREP's Unwired Network Division and founder/owner of REGIONAL MARKET RADIO -- is the firm’s CEO. DEBBIE DURBEN, former President of the INTEREP MARKETING GROUP, will serve as the firm's President.
BROWN said, "FOCUS 360 is in business to create and deliver solutions that encircle a consumer by utilizing a variety of media, digital marketing and promotional tie-ins to literally surround the consumer with brand messaging. We formed the company in response to the increasingly complex media environment, which now requires marketers to transcend any one platform to effectively engage their customers."