EMI's Eric Nicoli Talks Music At Wireless Trade Show
March 29, 2007 at 5:46 AM (PT)
The wireless industry needs to borrow a page from APPLE's playbook if it expects to exploit the huge potential in mobile music, EMI GROUP's Chief Executive said on WEDNESDAY. USA TODAY reports that in a keynote address at the CTIA Wireless trade show, EMI's ERIC NICOLI warned the industry that it would not reach its potential if mobile operators, handset makers and content providers don't work together and put the customer first.
NICOLI pointed specifically to the IPHONE, APPLE's music playing phone set to debut in the U.S. on AT&T's wireless network in JUNE. Announced in JANUARY, the IPHONE has created a stir and buzz not achieved by any other handset maker in the industry. And the company isn't even showing off the device at the CTIA trade show.
"APPLE makes stuff that people love to own," NICOLI said. "They love the simplicity and user-friendliness of the IPOD and ITUNES. APPLE doesn't employ any sorcery or dark magic to achieve this. They listen to what consumers want. And that shouldn't be APPLE's unique privilege."