Infinity Buys All Ads In Ad Age To Sell "Free FM" To Madison Ave.
October 31, 2005 at 4:49 AM (PT)
In an attempt to convince advertisers that its "FREE FM" concept is worth buying, INFINITY is taking the step of buying all 24 full-page ads in the OCTOBER 31 issue of ADVERTISING AGE magazine.
The NEW YORK TIMES reports that INFINITY is also buying ads at AD AGE's websites and in the NOVEMBER issues of the company's CREATIVITY and POINT magazines. The ads feature photos of ADAM CAROLLA, PENN JILLETTE, and DAVID LEE ROTH; the move to buy all the ads in the magazine, the first time anyone has done that in AD AGE, was inspired by TARGET's buyout of all ads in the AUGUST 22 issue of THE NEW YORKER.