San Diego State Sports Move To KOGO
March 30, 2007 at 5:45 AM (PT)
As expected, SAN DIEGO STATE AZTECS sports will move back to CLEAR CHANNEL's Talk KOGO-A/SAN DIEGO in a five-year deal starting this FALL.
The AZTECS aired on KOGO through 2002 before moving to BCA Sports XEPRS-A (THE MIGHTY 1090, now DOUBLE X SPORTS RADIO with a simulcast on XHBCE) for five years. The deal is between LEARFIELD SPORTS' AZTEC SPORTS PROPERTIES, the rights holder, and CLEAR CHANNEL. KOGO will air all SDSU football and men's basketball games under the deal.
"We are pleased that LEARFIELD has been able to put together a new radio deal for SAN DIEGO STATE," SDSU Athletic Director JEFF SCHEMMEL said. "Having our football and men’s basketball games and coaches shows all on one station and to have that be the highest-rated AM station in the market gives us a great opportunity to better serve our AZTEC fan base. In addition, CLEAR CHANNEL’s commitment to provide coverage to additional sports, as well as its ability to help promote SAN DIEGO STATE athletics to a variety of demographics, will help our entire athletic program grow."
"We are proud and privileged to be the new home of the AZTECS and begin a strong new partnership with SDSU," CC VP and Marketing Manager BOB BOLINGER said. "We know the AZTECS are committed to a winning program, and we are committed to providing the best college sports broadcast in the country for the fans, the alumni and the community."
"We have worked with CLEAR CHANNEL on other initiatives, and they have a proven and exceptional reach in the SAN DIEGO marketplace," said AZTEC SPORTS PROPERTIES GM STEVE BECVAR. "It’s important to be creative and find ways to grow our fan base, and the CLEAR CHANNEL partnership will allow us to do that."