Point-To-Point And MediaSense Set PPM Workshop
April 2, 2007 at 5:49 AM (PT)
POINT-TO-POINT MARKETING and BOB MICHAELS’ MEDIASENSE will introduce a Web workshop to help GMs, PDs, Sales Managers and Marketing Directors grow their marketing knowledge and planning for ARBITRON’s move to the Portable People Meter (PPM).
BOB MICHAELS said, "As stations move to electronic measurement, the programming, sales, and promotion departments will want to be aware of the marketing challenges awaiting them, above and beyond what they have today. This session is designed to help them begin that thought process."
"These workshops are a quick study to boost your ability to begin a plan to make PPM data more profitable for the Sales Department as well as helping Programmers and Marketers decide on concepts that work best in this new setting," added POINT-TO-POINT Co-Owner RICK TORCASSO,