Emmis/Indianapolis: 'No More Remotes'
April 2, 2007 at 7:17 AM (PT)
EMMIS/INDIANAPOLIS has launched www.nomoreremotes.com, a site designed to dispel the myths associated with radio station remotes.
"The bottom line is if we aren’t getting cash register results for advertisers, we are irrelevant," said Dir. Sales MIKE CORTESE. "Instead of providing an advertiser a one-size fits all kit, station vehicle, card table, station t-shirt, on-air personality, nomoreremotes.com demonstrates how we can replace a tired gimmick with a cool, custom, and effective advertiser solution."
By example, CORTESE said that instead of a remote at a cosmetic retail store, EMMIS/INDIANAPOLIS might create a mini-spa event; instead of a yawn-inducing two-hour remote at a local car dealership involving a station personality, the station might create an on-line event where that same personality and campaign can be exposed to thousands of potential customers as opposed to the mere thirty who might attend the remote.