iPod Owners Want FM Tuners
April 2, 2007 at 11:39 AM (PT)
JACOBS MEDIA indicates that iPOD/personal mp3 player growth continues to be impressive, according to the company's web poll "TECH SURVEY III" study conducted with more than 25,000 respondents from over 69 Rock-formatted stations in late-FEBRUARY through early-MARCH.
The study says iPOD owners -- in particular -- want an FM radio in that next NANO or SHUFFLE. The personal mp3 player ownership skyrocketed 34% from last year to 47% of the Rock sample in the 2007 study. And among Alternative listeners, two-thirds (67%) now own an IPOD-like device. Nearly half (45%) of the IPOD-less respondents say they are very or somewhat likely to take the plunge.
The study asked about the most important new feature that consumers desire in their next personal mp3 player. Overwhelmingly, these respondents want an FM tuner (33%).
JACOBS MEDIA President FRED JACOBS explains, "IPODS are showing no sigs of stopping. Last year, our data showed that the growth of personal mp3 players was far from over. This year, our new study confirms that this phenomenon continues to have lots of life, and we expect strong growth throughout ’07."
Click here to download the findings from the JACOBS MEDIA "TECH SURVEY III" study.