Hip Digital Partners With The Orchard
April 3, 2007 at 6:19 AM (PT)
HIP DIGITAL MEDIA has partnered with THE ORCHARD, an independent music marketer and distributor. The strategic partnership gives HIP DIGITAL access to THE ORCHARD’s catalogue of over 1 million songs to create and deliver custom-branded loyalty programs for third-party clients.
"This suite of new digital music products offers brands unprecedented promotional opportunities and a mechanism for artists and labels to reach audiences in new and innovative ways," said THE ORCHARD Pres./CEO GREG SCHOLL.
"The high demand for consumer-driven loyalty and rewards programs makes THE ORCHARD the ideal music partner for HIP DIGITAL," added HIP DIGITAL VP/Content & Development VERED KOREN. "The music industry is rapidly converging with advertising partners to develop promotional programs that reward consumers for engaging with brands. HIP DIGITAL has quickly become the digital music partner and delivery platform of choice for promotional services."