BE Introduces New Messagecast Tool For Producers
April 5, 2007 at 2:40 PM (PT)
BROADCAST ELECTRONICS (BE) will announce at NAB2007 a Messagecasting tool for radio producers that completes The Radio Experience (TRE) toolset for text creation and integration between show producer and affiliate station. The new tool enables content providers to create, schedule and attach headlines, guest names and other messages relevant to program audio for re-distribution by affiliate stations. Once delivered to stations running BE's TRE Message Manager, the messaging content is automatically interleaved with the affiliate's local text messages for distribution over RDS, the Web or HD Radio technology.
"With this tool, we're closing the gap between text created at the national syndicate level and text at the local level in order to complete the entire production cycle," said BE VP/Strategic Marketing NEIL GLASSMAN.