Bob Barker Has The Q101 Morning Fix
April 6, 2007 at 3:13 PM (PT)
EMMIS Alternative WKQX (Q101)/CHICAGO has chosen BOB BARKER, host of "THE PRICE IS RIGHT," for a massive SPRING marketing campaign for "Q101'S MORNING FIX."
EMMIS/CHICAGO Dir./Marketing & Promotion TOMMY KING shared details of the campaign sitting poolside in LAS VEGAS:
"The goal for designing the creative for this campaign is summed up in words like bold, unique, buzzworthy, topical, clever, humorous, and original. We feel that the artwork tackles each and every word!
"Most adults from 25-35 spent their summer mornings (or sick days from school) tuning into the popular 'PRICE IS RIGHT' hosted by game show icon, BOB BARKER. If you weren't one of the masses that tuned in, you can't deny that BOB BARKER is one of the most legendary celebrity faces still alive today."
KING explains BARKER'S connection with THE MORNING FIX? Well, BOB's lifelong public service mission is to control the pet population and at the end of every 'PRICE IS RIGHT' for 50 years he recited the famous, "This is BOB BARKER reminding you to help control the pet population by having your pet spayed or neutered." Slang for spayed or neutered is 'fixed'... "We're taking FLUFFY to the vet today to have her fixed'... 'This is BOB BARKER reminding you to GET FIXED!'
"After 50 years, he will say 'come on down' one last time in JUNE. Our campaign launches in May, just before national news and entertainment sources will begin recapping his 50 year career. We'll be on the forefront of news with a clever alignment to 'THE MORNING FIX!'"