Q100 Promotion Shuts Down Atlanta Interstate
April 9, 2007 at 5:46 AM (PT)
CUMULUS Top 40 WWWQ (Q100)/ATLANTA got some serious coverage in THE ATLANTA CONSTITUTION when the station's "SIX FLAGS Free Admission" promotion attracted so many listeners it shut down INTERSTATE 20.
At 2a, four hours before SIX FLAGS opened, there were 300 cars lined up in anticipation, park officials said, though that didn't alert them there might be a traffic problem. When the gates finally opened at 6a, the event hit its capacity of 10,000 to 15,000 people within 15 minutes. Nearby I-20 backed up through three counties, and surface streets west of ATLANTA were frozen, too.
Eager to get into the amusement park, kids bailed out of idling cars on the highway and walked in the pre-dawn chill to the park -- only to be turned away because the park was full and doesn't accept walk-ups anyway.
"It was just impossible to predict that many people would show up that early," said Q100 host BERT WEISS, who thought up the event.