NAB FASTROD Launches
April 9, 2007 at 12:11 PM (PT)
The NAB has formed a long term technology advocacy program with an overall mission to seek and facilitate development and commercialization of new technologies that can be exploited by broadcasters using radio and television broadcast spectrum. The multi-year, multi-million dollar program will be named NAB FASTROAD (Flexible Advanced Services for Television and Radio On All Devices).
NAB FASTROAD is a product of the efforts of NAB's Technology Advocacy Committee in accordance with the sustained priority placed on technology by NAB Joint Board Chairman BRUCE REESE and NAB Pres./CEO DAVID K. REHR. Consisting of NAB Board members, the NAB Technology Advocacy Committee held its first meeting in MARCH 2006 and subsequently conducted a year-long deliberative decision-making investigation, including briefings by outside consultants, economic and technical analysis of technology developments, and technical review of potential projects through a technology discovery group process. Based on this work, the NAB Board of Directors decided unanimously in JANUARY 2007 to launch the program and NAB's Executive Committee approved organizational details in late MARCH.
"As we move into the digital era, the most successful local broadcasters will be those who continue serving the core audience in their local community while aggressively embracing new technologies to expand the reach of their high-value content," said REHR. "This program will play a key role in the acceleration and adoption of new broadcast technologies and NAB is proud to spearhead its formation."