More People Listening To Radio Online
April 10, 2007 at 5:46 AM (PT)
While almost two-thirds (64%) of all Americans listen to terrestrial radio on a daily basis, the number of those who say they have listened to a radio station over the Internet has almost doubled over the past 12 months. According to the latest AMERICAN MEDIA SERVICES Radio Index, 67% of those surveyed say they have listened to a radio station online, vs. 36% who responded similarly in APRIL 2006.
The national poll, conducted for AMS by OMNITEL, strongly suggests that the Internet is becoming an established method for listening to traditional radio programming. Interestingly, while conventional wisdom has held that most people who listen to Internet radio do so on an office computer, 71% actually have listened while at home, vs. 42% who have done so at work. Additionally, while mobile Internet radio connectivity is still in its infancy, 6% of those polled said that they have listened to online radio via their cell phone or some other hand-held audio device.
Thereâ??s no question that listening to the radio over the Internet is well on its way to becoming more of a rule than an exception.
"There’s no question that listening to the radio over the Internet is well on its way to becoming more of a rule than an exception," observed AMS President/CEO EDWARD SEEGER. "While most people still listen to radio via traditional over-the-air signals and receivers, it’s also apparent that more and more consumers are finding the Internet a convenient way to tune to their favorite stations. It is because of this growing trend in listening habits that we formed AMERICAN MEDIA SERVICES-INTERNET to assist radio properties in the development of this new outlet for their programming."