Joan Gerberding Joins Focus360
April 10, 2007 at 1:52 PM (PT)
FOCUS 360, a newly formed company focused on developing multi-platform marketing programs for advertisers, announced the appointment of JOAN E. GERBERDING as President of LOCALFOCUS, its division that delivers radio solutions outside of major markets. GERBERDING is a radio veteran who has held top management positions at NASSAU BROADCASTING PARTNERS, ARBITRON and ACCESS.1 COMMUNICATIONS.
CEO PHIL BROWN said, "We could not be more excited to welcome someone of JOAN’s caliber to our company. Her sales leadership and knowledge of radio are well known throughout the industry. Moreover, her experience in developing media companies based around new media technologies is exactly in line with the overall direction of both LOCALFOCUS, and our parent company, FOCUS360."
"JOAN brings a standard of excellence and experience to our team that will allow us to reshape our company and bring even greater value to our clients and to the marketplace," added Pres. DEBBIE DURBEN.
GERBERDING added, "I am so excited to join LOCALFOCUS and enter the next phase of my career. The direction of FOCUS360 is exactly in sync with the changing media environment and the evolving needs of advertisers. I look forward to managing the radio division, LOCALFOCUS, in a way that will bring maximumvalue to both our clients and the advertisers who buy our stations. Media today is an open playing field waiting to be explored, and we’re up to the challenge."