Jacobs Media Survey: Rock Listeners Active Social Net Users
April 11, 2007 at 9:22 AM (PT)
The results of an extensive web survey conducted by JACOBS MEDIA reveals that social networking sites, like MYSPACE and FACEBOOK are the catalysts for first-time personal encounters. Overall, 27% of those familiar with these types of sites say they have met someone personally after first communicating online. These face-to-face meetings are especially common among 18-34 year-olds, one-third of which have gotten together with someone they first communicated with on one of these sites.
"This trend is a clear indication that for many, social networking sites go well beyond computer encounters, and can be the start of personal relationships," notes JACOBS MEDIA President FRED JACOBS. "This is also an indication of how the Internet is evolving beyond information to socialization."
In this survey of over 25,000 Rock radio listeners from around the U.S., 14% describe themselves as active participants on social networking sites, while one-third (35%) say they are better described as more casual users. By a small margin, women are somewhat more active on these sites, while 18-34s are especially apt to be regular participants (24%).
It is notable, however, that older listeners use these sites with some regularity as well. "We were surprised," notes JACOBS. "When you think about MYSPACE and similar sites, you think teens or twentysomethings. The reality is that adults are clearly using these Internet meeting places, too." Overall, nearly half (46%) of the 25-54s participate on these sites at one level or another.
Read the full report here.