Branson Touted As Frontrunner For Virgin Radio Buy
April 13, 2007 at 5:46 AM (PT)
Could Sir RICHARD BRANSON be reunited with VIRGIN RADIO? The IPO spinning VIRGIN RADIO off from SMG has touched off talk in LONDON that BRANSON's VIRGIN GROUP, who founded the Rock station and sold it in 1997, is the likely frontrunner in the bidding to buy the operation, with a clause in the brand licensing deal for the VIRGIN name making a rival bid more difficult.
Other likely bidders include the UK's largest commercial radio groups, GCAP MEDIA, EMAP, and UTV.