MusicToGo Launches Free Music Download Card Program
November 1, 2005 at 8:15 AM (PT)
MUSICTOGO, a software development company for the radio industry, has launched its "Free Song Download Card" Program. It's a redemption tool that enables radio stations and the stations’ clients to give away free song downloads.
This new music marketing functionality is embedded in all of the web-based music stores using MUSICTOGO’s digital downloading platform featuring custom-branded download cards, similar to the GAP i-TUNES promotion. "It allows stations of any size the ability to use music downloads as a marketing tool, just as national brands have, said MUSICTOGO Pres./CEO JEFFREY SPECTER.