RadioGuard From NDS Debuts
April 16, 2007 at 11:54 AM (PT)
NDS has debuted NDS RADIOGUARD, the first conditional access solution for HD Radio technology. Complementing the announcement was the news that NDS RADIOGUARD has been selected by IBIQUITY DIGITAL CORPORATION to protect digital content transmitted over HD Radio.
With NDS RADIOGUARD integrated into the HD Radio system, broadcasters can offer more choices to their listeners, a broader selection of content and more segmentation opportunities for advertisers, all of which provide additional revenue-generating possibilities. Consumers will be able to take advantage of services not currently offered in today’s terrestrial or satellite radio environments. These services include pay-per-listen options for live concerts and events, improved radio reading services for the blind, private channels for emergency operators, and opt-in events sponsored by advertisers.