Interep Releases Ad Dollars By Demo Report
April 17, 2007 at 8:50 AM (PT)
INTEREP released its annual analysis of the share of national spot radio advertising dollars by demo for 2006. The percentage of dollars aimed at those aged 25- 54 last year was 42.6%, down slightly from the 2005 percentage of 43.2%, but up slightly from 41.4% in 2004.
Since INTEREP began tracking demo shares in 1995, the percentage of national spot radio dollars allocated to the 25-54 demo has steadily declined from a high of 55.5%, recorded in 1995. However, this decline appears to have stabilized in recent years. Over the past decade, there has also been an increase in the percentage of dollars directed toward both the 18-49 demo and the more mature 35-plus age groups.
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