Amazon Launches 'Go Indie' Section
April 18, 2007 at 6:20 AM (PT)
AMAZON.COM has joined forces with more than 30 independent music labels to launch "GO INDIE," a new section in its Indie music store designed to introduce music lovers of all genres to indie music and existing indie fans to the best independent labels and artists. "GO INDIE" features a hand-picked selection of nearly 700 titles, 150 of which carry a reduced price of $9.99.
"There is an incredible amount of great indie music being produced that has traditionally been very difficult for music fans to find," said AMAZON VP/Music PETER FARICY. "We have teamed up with indie’s most prominent labels to create the ‘GO INDIE’ store to help our customers find music and to help music find our customers."
"In this day and age, it’s rare that a retailer carries the full range of our releases, so thank God for AMAZON.COM," said SUB POP VP/Sales & Marketing ANDY KOTOWICZ. "They are the perfect partner to help us showcase the scope and breadth of the SUB POP’s current artists and diverse catalog."