mSnap And Westwood One Partner For Mobile
April 18, 2007 at 7:51 AM (PT)
WESTWOOD ONE and MSNAP INC. announced a strategic relationship to integrate MSNAP’s mobile marketing platform with WESTWOOD ONE network radio programming. The multi-year agreement will provide selected WESTWOOD ONE music, talk and sports programming with mobile advertising capabilities, as well as allow program personalities and advertisers to engage listeners in an interactive mobile dialogue.
"WESTWOOD ONE’s broad national reach gives us the missing piece in the mobile marketing puzzle," said MSNAP CEO TIMOTHY FAVIA. "When combined with our unique mobile marketing platform, the partnership allows us to offer advertisers the ability to reach in excess of 100 million mobile consumers and engage them in a relevant, consent-based way. Radio advertising and programming is now more interactive, engaging and measurable than ever."
MSNAP’s mobile advertising technology platform enables radio programmers and listening audiences to communicate with each other, making both radio programming and advertising more interactive.