Record Labels Look For New Ways To Find The Next Big Thing
April 19, 2007 at 7:25 AM (PT)
With the success of previous AMERICAN IDOL contestants CARRIE UNDERWOOD, KELLY CLARKSON, JOSH GRACIN, and KELLIE PICKLER, many labels are looking beyond the traditional means of signing new talent. The TENNESSEAN reports that while SONY BMG holds the exclusive rights to AMERICAN IDOL artists, Country labels such as CAPITOL/NASHVILLE are developing new ways to find the next big act. CAPITOL has partnered with YAHOO and BIX.COM to create "The Road To NASHVILLE," an online talent contest that gives the winner $50,000 and a three-song deal with the label.
We now have the opportunity to let the public vote on our next big country star.
WARNER BROS/NASHVILLE VP/A&R TRACY GERSHON, LYRIC STREET Sr. VP/A&R DOUG HOWARD and CAPITOL VP/A&R LARRY WILLOUGHBY all agree that while the traditional avenues such as showcases and auditions are still very important, things like MYSPACE can play a major role in a potential signing's buzz factor. Reality shows, talent shows and internet all allow the consumer to have a say in who becomes the musical phenomenon. To read more on this, just click here.