SoCal Radio Sales Vet Dick Warshaw Retires
April 20, 2007 at 12:23 PM (PT)
Legendary radio sales veteran DICK WARSHAW has officially decided it’s time to call it a day, retiring after a record 40-plus years in the business, the last few as National Sales Manager for MAGIC Urban KDAY & KDAI/LOS ANGELES and Top 40/Rhythmic KWIE/RIVERSIDE-SAN BERNARDINO.
WARSHAW began his radio career in NEW YORK for RKO RADIO Sales prior to moving to the West Coast in 1972 to join radio station KWST. After a stint at KWST, WARSHAW moved to KIQQ, then KUTE. With opportunity calling, WARSHAW moved down to SAN DIEGO to run classical station KFSD, but found L.A. calling him back with a position at KTWV (THE WAVE). After spending many years helping build KTWV, WARSHAW moved over to KCMG (MEGA 100.3). WARSHAW transitioned over to KPWR (POWER 106) and sister station KZLA prior to moving to KDAY and KWIE.
"I’ve had the pleasure of meeting many wonderful people and developed everlasting friendships with the folks I’ve worked with, my clients, national reps and even my competitors over my 40+ years in the radio business," he said. "I’d like to thank them all for their support, fun, hard work and most of all, their friendships that will continue on."
KDAY GM/RVP KIMBERLY FLETCHER added: “I wish DICK the best of luck in his future and feel grateful to have had him as an integral part of KDAY’s management team.”
KDAY Partner ROY LAUGHLIN commented, "I’m looking forward to sharing a great glass of wine with DICK at his no-host on THURSDAY, APRIL 26."