Best Buy Expands HD Digital Radio Lineup Nationwide
April 23, 2007 at 5:47 AM (PT)
BEST BUY has joined forces with the HD DIGITAL RADIO ALLIANCE to now offer iBIQUITY's HD digital radio technology at all of its 832 stores nationally. The HD Radio launch is supported by a marketing communications program that includes the latest phase of the ALLIANCE's previously announced $250 million radio campaign.
"The HD DIGITAL RADIO ALLIANCE and iBIQUITY have created momentum with customers that now make HD Digital Radio one of the hottest electronics choices around," BEST BUY VP/Merchandising CHRIS HOMEISTER said. "Product is now available in all of our stores, so no matter where our customers live, they can discover HD Radio and experience the crystal clear sound and new programming choices."
ALLIANCE Pres./CEO PETER FERRARA said, "Consumers turn to BEST BUY as a trusted resource for the ultimate in electronics entertainment and we’re fortunate to have this retailer lead the way with a strong vision for HD Radio."
iBIQUITY Pres./CEO ROBERT STRUBLE said, "This is another major step forward for HD Radio technology. Following rapid adoption by the broadcast community and an increasing range of products for the mass market, BEST BUY's efforts will dramatically accelerate consumer adoption of this great new technology."