Premiere Radio Networks Partners With Media Monitors
April 24, 2007 at 12:46 PM (PT)
As part of PREMIERE RADIO NETWORKS' ongoing effort to provide innovative services to its advertising clients, the company added another level of checks and balances by partnering with MEDIA MONITORS, the broadcast monitoring and verification service for broadcasters, cable operators, print media, media researchers, and ad agencies. MEDIA MONITORS' fingerprint technology monitors and tracks network spots in the top 75 markets, providing another layer of confirmation and accountability to PREMIERE's existing process.
"We're always looking for new ways to best serve our clients," said PREMIERE Pres./COO KRAIG KITCHIN. "MEDIA MONITORS' technology can potentially offer our network advertisers valuable information."
MEDIA MONITORS Pres. PHILIPPE GENERALI said, "The proper tracking of network radio spots is critical. We're proud to welcome PREMIERE RADIO NETWORKS to our roster of media groups providing their affiliates and advertisers with the highest level of spot accountability available today."