CC Total Traffic Picks HipCricket For Mobile Phone Alerts
April 25, 2007 at 12:51 PM (PT)
HIPCRICKET and CLEAR CHANNEL RADIO’s TOTAL TRAFFIC NETWORK announced today that Real Time Traffic Alerts via Text Messaging on mobile phones is now available in the top 100 markets. Instant SMS traffic data will allow customizable alerts via both email and text messaging. Sponsorship opportunities, including clickable and trackable lead generation options, will allow local radio stations opportunities to superserve advertisers.
"The opportunity to push TOTAL TRAFFIC NETWORK data services to another platform extends our initiative further allowing us to promote the most relative, accurate, and timely traffic service to the end user consumer," said TOTAL TRAFFIC NETWORK SVP LANCE LOCHER. "The HIPCRICKET solution, the business model, and the associated promotion make HIPCRICKET a very strong solution for traffic alerts."