'Hot' And 'Hank' Flip-Flop In Greenville, NC
April 25, 2007 at 1:47 PM (PT)
INNER BANKS MEDIA makes a quadruple frequency flip in the GREENVILLE-NEW BERN-JACKSONVILLE, NC market, moving Top 40 simulcast WRHT & WRHD (THE HOT FM) to 94.1 and 94.3 on the dial and moving Country WWHA & WWNK (HANK-FM) from those frequencies to THE HOT FM's former frequencies, 96.3 and 103.7.
The result will be significantly less coverage for THE HOT FM, as the station moves from a pair of 100kw frequencies to 94.1 and 94.3, which crank out 11kw and 4kw, respectively. Their new line up looks like this:
6-10a - BOB & SHERRI with Producer JAGGER
10a-3p - ROD SIMPSON
3-7p - DYLAN McKAY
Not only did WWHA & WWNK change frequencies, but they are now known as THUNDER COUNTRY. Former CURTIS MEDIA Country WQDR/RALEIGH ADP/MD MIKE "MAD DAWG" BIDDLE has taken the PD reins at the new station. Reach out to him at firstname.lastname@example.org.
The new line up debuts tomorrow (4/26) and will start off with MAD DAWG taking on the morning show. Former crosstown NEXTMEDIA Country WRNS MD JEFF HACKETT will handle middays and THE HOT FM afternoon chick GINA GREY segues to THUNDER COUNTRY for the same duties.