New Edition Of 'Creating Powerful Radio' Published
April 25, 2007 at 3:38 PM (PT)
The latest edition of consultant VALERIE GELLER's popular "CREATING POWERFUL RADIO: GETTING, KEEPING AND GROWING AUDIENCES FOR NEWS, TALK, INFORMATION AND PERSONALITY" has been published by FOCAL PRESS. GELLER appeared at the RTNDA@NAB convention for a presentation and book signing to launch the newly revised and updated edition.
The book covers everything from how to find and develop talent to show prep, production, promotion, newswriting, airchecking, and research.