Al Peterson Exits R&R, Partners With Lon Helton For NTS Aircheck
April 30, 2007 at 9:46 AM (PT)
After a decade as R&R's News/Talk/Sport Editor, AL PETERSON has resigned to join COUNTRYAIRCHECK Publisher/CEO LON HELTON to launch NEWS/TALK/SPORTS AIRCHECK, which debuts on MAY 4. Also joining is R&R AE BROOKE TRISSEL, who becomes VP/Sales & Marketing for NTS/AIRCHECK.
"I'm truly excited to be teaming up with AIRCHECK and my longtime friend and colleague LON HELTON," PETERSON says of the new venture. "Changes in our industry have made it the perfect time for an independent publication that specifically targets the informational needs of those in the news, talk and sports media business."
"AL PETERSON has an impeccable reputation as a broadcaster and trade reporter and BROOKE TRISSEL is one of the most dynamic sales executives in the business," says HELTON. "I can’t think of a more logical way to extend the Aircheck brand. They share our vision of super-serving our busy broadcast industry colleagues with relevant, timely and concise news, features and analysis tailored to the concerns of their format."