'Keep It On' TV Commercial Generates Complaints
May 1, 2007 at 5:47 AM (PT)
THE BOSTON HERALD reports a television ad for ENTERCOM Hot AC WMKK (MIKE-FM)/BOSTON showing people dancing and stripping down while in the workplace is sparking backlash among viewers. At least three TV stations have received complaints from viewers who say the ad is too risque. The stations have taken from a handful to about 75 complaints each about the commercial titled "Keep it On," prompting some stations to move it to later time slots where young viewers will be less likely to see it.
The 30-second spot shows office workers dancing around in the workplace and stripping down to their underwear. During the ad, a pregnant woman pulls off her shirt while swinging her hips. At the end of the spot, a large man pulls down the corner of his pants, the slogan "Keep It On" covering the exposed area of his buttocks.
ENTERCOM/NEW ENGLAND Dir./Marketing BILL ALFANO said the ad is meant to be fun and isn’t very controversial. "Honestly, we tried to do an ad that appealed to our listener, the MIKE listener," he said. "There’s no violence. There’s no nudity. There’s no sex. It’s supposed to be goofy."
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