Ipsos Investigates Decline In CD Purchases
May 2, 2007 at 1:24 PM (PT)
Amidst continued declines in the global music industry that amount to a nearly 25% reduction since 2000, recent research from IPSOS' "TEMPO: Keeping Pace with Digital Music Behavior" reveals that 51% of U.S. consumers aged 12 and older purchased a physical CD in the past six months, representing a decline of roughly 15% since 2002, when approximately 60% of consumers reported doing so.
For new releases from a favorite artist, physical CDs remain the primary method of acquisition among U.S. music downloaders aged 12 or older.
The study also found that use of digital channels is high. Fully half (51%) of U.S. downloaders aged 12+ pay for digital tracks a la carte, 35% pay to download ringtones, 13% pay to subscribe to satellite radio and another 13% pay for online music subscriptions.