Report: Spanish-Language Media Ad Spending Up 14% In '06

NIELSEN MONITOR-PLUS reports that total advertising spending for Spanish-language media reached $5.59 billion in 2006, rising 14.4% over 2005. Network TV saw the greatest dollar increase ($364 million), while spot radio had the largest percentage increase (31%).

UNIVISION parent BROADCAST MEDIA PARTNERS was the largest advertiser across all media, spending $264.2 million. Spending for the top 20 product categories reached $3.7 billion, with the automotive category leading at $630 million, department stores second at $269 million, and quick-service restaurants third at $258 million.

Advertising on Spanish-language media continues to show healthy growth across all media, especially in local radio, cable TV and network TV.

"Advertising on Spanish-language media continues to show healthy growth across all media, especially in local radio, cable TV and network TV," said NIELSEN MONITOR-PLUS Sr. VP/Client Strategy & Product Management BRIAN LANE.

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