Prager, Ignjatovic Join WMG To Head Video Content Division
May 7, 2007 at 5:46 AM (PT)
VARIETY reports WARNER MUSIC GROUP is getting into the production business, tapping EVAN PRAGER and veteran MTV exec JESSE IGNJATOVIC to head a division devoted to creating content for a variety of video platforms.
Dubbed DEN OF THIEVES, the L.A.-based unit will produce programming for network and cable TV, DVD, broadband and mobile. The goal is to devise new ways of promoting and expanding the brands of WMG artists and their releases, though DEN OF THIEVES plans to work with other labels as well.
"I've been in many pitches at MTV with talent from record companies, and often the record companies are the last to know," IGNJATOVIC said. "We're hoping to change that a little bit. There's such a talent pool inside WMG; we want to create around it and be there from the first step."
DEN OF THIEVES will report to WMG's U.S. recorded music division, overseen by Chairman/CEO LYOR COHEN, along with CRAIG KALLMAN, JULIE GREENWALD and TOM WHALLEY. COHEN said the launch of DOT is "an absolute extension of our core business of building brands.