Peter Scherr Named WMG VP/Interactive Marketing
May 9, 2007 at 6:44 AM (PT)
WARNER MUSIC GROUP has named PETER SCHERR as Vice President of Interactive Marketing, Based in NEW YORK, SCHERR reports to WMG Senior VP/Global Consumer Marketing DAN PELSON.
SCHERR's hiring represents an effort on the part of WMG to actively monetize the 10 million unique monthly users that visit its artists' Web sites through advertising, merchandising and digital music sales. SCHERR comes to WMG from JET BLUE, where he built jetblue.com into a Web site that collects $2 billion in ticket sales annually, or roughly 80% of the airline's bookings.
By analyzing and optimizing web site traffic for all of WMG's artist and label sites, we hope to create more touch points to offer a more constant and interactive dialogue between fans and their favorite artists.
In making the announcement, DAN PELSON said, "By analyzing and optimizing web site traffic for all of WMG's artist and label sites, we hope to create more touch points to offer a more constant and interactive dialogue between fans and their favorite artists. With PETER's extensive internet marketing and sales experience for innovative companies such as JETBLUE and DOUBLECLICK, I am confident that he will enhance our interactive marketing efforts."
News of SCHERR's appointment dovetails with WMG's announcement that it plans to lay off about 400 employees (NET NEWS 5/7) as part of a restructuring to redirect resources from the declining physical music business to the digital world.
On MONDAY, WMG hired former MTV programmer JESSE IGNJATOVIC and EVAN PRAGER (NET NEWS 5/7), who worked in video promotion at ISLAND DEF JAM, to lead a new video unit called "Den of Thieves" designed to promote WMG artists on television, the Internet and mobile devices.