Arbitron Summer SIPs Due May 29
May 10, 2007 at 2:39 PM (PT)
ARBITRON has mailed STATION INFORMATION PROFILES (SIP) to stations in the SUMMER '07 survey. All stations are asked to review their preprinted information from the previous survey and return the forms to ARBITRON by MAY 29.
This information is used by ARBITRON for the editing of returned diaries and the lead-in pages for local market reports.
The dates for ARBITRON SUMMER '07 Book are JUNE 28-SEPTEMBER 19.