Corus Quebec, Cogeco Combine National Sales Teams
May 15, 2007 at 5:48 AM (PT)
CORUS QUEBEC and COGECO RADIO TELEVISION will consolidate their national sales teams into a single rep firm, GROUPE FORCE RADIO, effective JUNE 4. The new firm will represent 30 radio stations in QUEBEC, including five owned by COGECO, 13 owned by CORUS, and 12 owned by client RADIO-NORD. The stations reach 3.3 million listeners per week.
COGECO DIFFUSION INC. National Sales Dir. KATHLEEN MCDONALD will manage the new venture. CORUS QUEBEC VP MARIO CECCHINI will serve as Board Chair for the first year, with COGECO Pres./CEO RENE GUIMOND as Vice Chair. COGECO VP/Radio RICHARD LACHANCE and SVP/Finance & Administration MONIQUE LACHARITE and CORUS QUEBEC VP/Sales DANIEL DUBOIS and Controller MARTIN FOURNIER are on the board.