Rumba 104.5/Philly Becomes 'Radio 104.5'
May 16, 2007 at 8:20 AM (PT)
CLEAR CHANNEL has dumped the Spanish format on WUBA (RUMBA 104.5)/PHILADELPHIA, is replacing it with Alt/Rock-based "RADIO 104.5," and has launched a marketing campaign asking listeners to "Help build Radio 104.5." The station launched a splash page at www.Radio1045.com that allows listeners to participate by telling 104.5 what they want to hear, helping the station find and showcase local bands and allowing listeners to audition to become part of the station.
The website features artists such as GREEN DAY, FOO FIGHTERS, LINKIN PARK, RAMONES, THE CLASH, NIRVANA, RED HOT CHILI PEPPERS, DAVE MATTHEWS, PEARL JAM, STONE TEMPLE PILOTS, U2, SUBLIME, THE CURE, THE POLICE and BOB MARLEY.
In addition, a charter group of advertisers will become music sponsor partners and be offered unique advertising opportunities that will allow their businesses to be showcased in RADIO 104.5’s unique environment.
"PHILADELPHIA has been underserved and RADIO 104.5 wants to give the TRI-STATE another choice with a fresh approach by acting on input from advertisers and listeners," said CLEAR CHANNEL/PHILADELPHIA OM THEA MITCHEM.
"We are thrilled to bring this unique format to PHILADELPHIA!" said Pres./Market Manager MANUEL RODRIGUEZ. "In addition, we have moved RUMBA down the dial to 1480 AM [Gospel WDAS-A], so we will continue to serve the RUMBA listeners as well. It is a rare opportunity indeed when all of our listeners can get radio their way."