Bridge Ratings Takes '10,000-Foot View' Of Radio Since '98
May 16, 2007 at 1:17 PM (PT)
Since 1998, terrestrial radio has faced a new competitive paradigm of digital media, with NAPSTER and MP3 players, satellite radio and Internet radio all providing new opportunities for listeners to consume audio content. Has this new competition impacted radio? If so, how much? How many bullets has terrestrial dodged? BRIDGE RATINGS looks back at the last nine years of radio in its most recent study, "Terrestrial Radio's Run Through the New Media Gaunlet," available now by clicking here.
"One of the most intriguing aspects of this analysis is the manner in which the data reveals what points over the last nine years were terrestrial radio's most vulnerable," BRIDGE President/CEO DAVE VAN DYKE says. "Comparing younger listeners’ behavior during the past nine years with those 35+ brings clarity to the question of what is most influencing listening attrition."